Blog Experto

Relaunch of Lucy Anderson’s website
May 31, 2021

Once again Lucy Anderson relies on Webexperto to innovate her site, renewing herself.

This brand of products and services originated in cosmetics, focuses on beauty and wellness; contributing to body care. The company has been in the market for 35 years, offering treatment products, makeup, toiletterie and fragrances throughout the country.

This platform offers its customers the possibility of acquiring different products throughout Argentina. They can be presented through the digital platform with and without variants. The variants refer to display items with different options, including: colors, fragrances and different size alternatives. This facilitates the selection and purchase process for the customer.

The site has branch administration with their corresponding geo-locations, which allows self-administration of points of sale, so that they are immediately reflected on the web page.
The platform also has a branch search engine for different points of sale in the country, so that the client can locate the nearest branch corresponding to the locality in which he/she is located.

The site design was developed by the company’s marketing agency, and the company worked together to achieve a customized design that went hand in hand with the aesthetic and visual details.

Each category can incorporate its own banners and highlights, giving the option of focusing on a specific product, according to the marketing and communication strategy that the company wishes to implement at any given time.

The site presents a great ease in the purchase process, allowing the user a simple checkout with Mercado Pago.

In terms of logistics, Webexperto granted its new service Envíos Expertos, which, through a partnership with Andreani, provides an integrated service to the automated national logistics platform. This alternative makes the shipping process of the products sold very simple, and with very competitive costs.


We make our customers, Web-Experts!