Tento Helados

We designed the e-commerce platform that
integrates all Tento Helados’ points of sale.

The challenge

Tento Helados is the largest ice-cream chain in Rosario. They came to us looking for an online marketing solution for their more than 30 franchises.
The question they asked was: Is it possible for all franchises to participate and be commercially integrated in an online sales strategy, even those in other locations?

The solution

In response, we proposed to create an online sales channel that would allow:

  • The active participation of all its branches.
  • A better shopping experience and service to customers.
  • Low sales commissions from delivery platforms.

The project

We worked in the implementation of Central Market, our e-commerce platform specially designed for companies looking to integrate several points of sale into a single online strategy.

In this case, a channel with a mixed form of management was created, so that some tasks can be managed centrally by the brand and others managed by each branch.

We also applied our geolocation technology, which allowed to distribute the demand efficiently among the branches, providing a better shopping experience, and thus a greater sales opportunity for each ice-cream parlor.

Successful points of sale and more brand value

As a result, franchised ice-cream parlors gained more customers and increased their profits by taking over the sales process. Meanwhile, Tento Helados benefited by positioning itself as an innovative brand that maintains strategic control of its business.

Learn about the benefits obtained by Tento Helados and its ice-cream parlors with our platform.

Benefits for the brand

  • Its own marketplace that integrates all its franchises.
  • Brand loyalty.
  • An excellent shopping experience.
  • Total control over promotions and discount campaigns.
  • Product catalog and prices centralized in the brand.

Benefits for the point of sale

  • An advanced and proprietary online sales channel.
  • Customer loyalty in the branch and new audiences.
  • Increased competitiveness and sales of each branch.
  • Orders, collections, and stocks managed by each branch.
  • Take away and delivery shipment management.

Features and Benefits

  • Geolocation of demand to distribute sales among branches.
  • Menu with an agile selection of tastes, cones, and extras.
  • Excellent shopping experience on all devices.
  • Point of sale management, set-up of delivery areas, shipping methods and costs, opening/closing hours, collection methods, among others.
  • Integrated notification engine.
  • Full API, for unlimited ecosystem integration capabilities.

We are Technology Partners

We immersed ourselves in the ice cream world as technology partners, working side by side with Tento Helados’ team and its brand and communication agency.
We advised and innovated deeply in marketing processes, logistics and operational tasks, collaborating in the training of their teams, to achieve the synergy needed to meet the online demand.
Nowadays, we continue making suggestions and updates that improve productivity, build customer loyalty, and help expand the brand throughout the country.

Technology to think big

  • Cloud provider Digital Ocean
  • Spree Commerce
  • BD PostgreSQL
  • Docker + Docker-Compose
  • CDN AWS CloudFront
  • Backups AW
Google Maps JavaScript API, SendGrid for sending Newsletters, Google Tag Manager, and Facebook Pixel


We were able to understand Tento Helados’ problems and deploy a digital brand strategy, integrating its franchised ice-cream parlors into an online sales platform.

If you have a franchise or a network of points of sale, and you want to boost the sales of your stores and provide a better shopping experience to your customers, we have the solution.

Let’s talk to make your Marketplace project come true.

Contactate con expertos

Get in touch with experts

      Visitá nuestras oficinas
      en el distrito tecnológico Zona i en
      Lamadrid 470 - Nave 1 - 1er Piso - Oficina 17
      Rosario, Santa Fe, Argentina

      Llamanos al +54 341 5271070

      Visit our offices in the
      Zona i technology district in
      Lamadrid 470 - Block 1 - 1st Floor - Office 17
      Rosario, Santa Fe, Argentina

      Call us at +54 341 5271070